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Benidorm is a coastal town in the Spanish province of Alicante, on the shores of the Western Mediterranean. It was little more than a village up until the 1960s but over the last fifty years has grown immensely in tourist popularity, making it the biggest holiday resort not only in Spain, but in Europe as a whole. Its skyline is now dominated by skyscrapers and vast apartment blocks which have risen to meet the demand of countless holiday visitors arriving throughout the summer; although the town as a whole is completely dwarfed by the Puig Campana mountain which towers to over 1400 metres. The town has three major beaches which form one of the key attractions of the area, but many holidaymakers are also drawn by the nightlife, including numerous tapas bars and cabaret shows. This nightlife means that Benidorm is able to draw visitors in, even during the off-season.
Benidorm really saw its great expansion as a result of the growth of package holidays, popular in countries throughout Northern Europe, including the UK, Ireland, Germany and the Netherlands. As such, the number of hotels in the town is vast and there is plenty of choice available for everyone. The majority of the hotels are based in the more recently-developed areas inland from the main beaches, but there are also some lovely places to stay in the Old Town, also known as El Castell. Many of the hotels are aimed at a budget market but there are some luxury choices for hotel accommodation also available.
Most holidaymakers choose to travel to Benidorm by flying into Alicante airport, which is approximately a two and a half hour flight from the UK. The transfer from Alicante to Benidorm takes around 30-40 minutes along the coastal road. Hiring a car is one option for making this journey but there are many transfers available through hotel bookings.