Advertising & brands
As the broadband market becomes more competitive, this has fuelled a surge in budgets for advertising and ever-more eye-catching campaigns. The advertising and brands section looks at the latest campaigns and how they affect take-up.
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Virgin Media pledges to publish typical broadband speeds
Virgin Media has vowed to publish the typical broadband speeds available over …
Kimberley Howson - 2nd September 2010
NEWS
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ASA extends remit to cover broadband speed adverts
New Advertising Standards Authority powers relating to online marketing could …
Kimberley Howson - 1st September 2010
NEWS
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Gadget Show revives broadband speeds campaign
Go-go Gadget Show! TV's favourite tech heads are backing a clean up of broadband ads.
Jonathan Leggett - 31st August 2010. 2 comments
COMMENT
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FREEDOM4 Wi-Fi rebrands as Thrive telecom
Wireless broadband provider Freedom4 is changing its name to Thrive Telecom, …
Dan Robinson - 20th August 2010
NEWS
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TalkTalk teams up with Jedward
Broadband provider TalkTalk has teamed up with Jedward as part of its …
Dan Robinson - 18th August 2010. 1 comment
NEWS
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Ofcom: Consumers being misled on broadband speeds
A new Ofcom report reveals that average broadband speeds are increasing, but …
Dan Robinson - 27th July 2010
NEWS
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Sky Broadband to sponsor peak time Channel 4 films
Broadband provider Sky has agreed a 12-month deal which will see it sponsor …
Dan Robinson - 26th July 2010
NEWS
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Zen Internet relaunches website to improve consumer focus
A UK internet service provider has revamped its website and online strategy in a …
Dan Robinson - 23rd July 2010
NEWS
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Cantona backs Sky's latest broadband TV promotions
Football legend Eric Cantona is promoting Sky's broadband TV deals in a new …
Joseph Andrews - 16th July 2010. 1 comment
NEWS
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Plusnet broadband deals 'offer freedom of contract'
Plusnet is continuing to promote its no contract broadband deal option in the …
Joseph Andrews - 13th July 2010
NEWS
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O2 broadband deal offers three months at half price
Leading broadband provider O2 has taken out an advert in the Metro to promote …
Dan Robinson - 9th July 2010
NEWS
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TalkTalk renames Pro broadband package
TalkTalk has rebranded its popular Pro package as TalkTalk Plus, although the …
Dan Robinson - 1st July 2010
NEWS
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Pop princess backs Sky's fairytale competition
Sky is promoting its latest broadband bundles through a fairytale story ending …
Dan Robinson - 25th June 2010
NEWS
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Webisodes to promote BT Infinity broadband
BT is marketing its new super-fast Infinity service using two special webisodes …
Kimberley Howson - 8th April 2010. 1 comment
NEWS
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Sky complains over Virgin Media's advertising
The Advertising Standards Authority has upheld complaints that Sky has made …
Kimberley Howson - 25th February 2010. 1 comment
NEWS
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Virgin Media considers new broadband marketing strategy
Fibre-optic broadband provider Virgin Media could change the way it markets its …
Kimberley Howson - 17th February 2010. 5 comments
NEWS
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BT Broadband reacts to Virgin Media stunt
Virgin Media’s cheeky PR stunt has been dubbed “desperate” and “cheap” …
Jonathan Leggett - 17th February 2010. 17 comments
NEWS
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Sky calls on Brits to embrace Supertelly
Broadband provider Sky has launched a new advertising campaign to support its …
Kimberley Howson - 8th February 2010
NEWS
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Free dancing on ice votes with TalkTalk
Fancy participating in this Saturday’s Dancing on Ice phone vote-off for free? …
Jonathan Leggett - 5th February 2010. 1 comment
NEWS
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Virgin Media warned over broadband advertising
The Advertising Standards Authority has called on Virgin Media to scrap …
Kimberley Howson - 22nd January 2010
NEWS
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- Showing 1 to 20 of 103 articles
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Gadget Show revives broadband speeds campaign
Go-go Gadget Show! TV's favourite tech heads are backing a clean up of broadband ads.
Jonathan Leggett - 31st August 2010. 2 comments
COMMENT
-
Virgin Media pledges to publish typical broadband speeds
Virgin Media has vowed to publish the typical broadband speeds available over …
Kimberley Howson - 2nd September 2010
NEWS
-
ASA extends remit to cover broadband speed adverts
New Advertising Standards Authority powers relating to online marketing could …
Kimberley Howson - 1st September 2010
NEWS
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Pop princess backs Sky's fairytale competition
Sky is promoting its latest broadband bundles through a fairytale story ending …
Dan Robinson - 25th June 2010
NEWS
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TalkTalk teams up with Jedward
Broadband provider TalkTalk has teamed up with Jedward as part of its …
Dan Robinson - 18th August 2010. 1 comment
NEWS
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Cantona backs Sky's latest broadband TV promotions
Football legend Eric Cantona is promoting Sky's broadband TV deals in a new …
Joseph Andrews - 16th July 2010. 1 comment
NEWS
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FREEDOM4 Wi-Fi rebrands as Thrive telecom
Wireless broadband provider Freedom4 is changing its name to Thrive Telecom, …
Dan Robinson - 20th August 2010
NEWS
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BT Broadband reacts to Virgin Media stunt
Virgin Media’s cheeky PR stunt has been dubbed “desperate” and “cheap” …
Jonathan Leggett - 17th February 2010. 17 comments
NEWS
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Sky Player's Xbox 360 debut hits glitch
A system error prevented the launch of Sky Player on Xbox 360 consoles from …
Kimberley Howson - 28th October 2009. 25 comments
NEWS
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AOL announces rebranding plan
AOL has previewed its new business branding featuring a dynamic company logo, as …
Kimberley Howson - 24th November 2009
NEWS
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O2 broadband deal offers three months at half price
Leading broadband provider O2 has taken out an advert in the Metro to promote …
Dan Robinson - 9th July 2010
NEWS
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O2 offering free mobile broadband dongles to 3G users
Mobile broadband supplier O2 hopes to win new customers with a free Pay & Go …
Kimberley Howson - 20th July 2009. 1 comment
NEWS
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Special report: TalkTalk looks to grow broadband market share with new strategy
A revamped marketing strategy and new services are at the heart of TalkTalk’s …
Jonathan Leggett - 15th April 2009
NEWS
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South Ayrshire set to receive fibre-optic broadband
New plans have been announced that will see fibre-optic broadband rolled out …
Kimberley Howson - 14th October 2009
NEWS
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Zen Internet relaunches website to improve consumer focus
A UK internet service provider has revamped its website and online strategy in a …
Dan Robinson - 23rd July 2010
NEWS
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Sky Broadband to sponsor peak time Channel 4 films
Broadband provider Sky has agreed a 12-month deal which will see it sponsor …
Dan Robinson - 26th July 2010
NEWS
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Sky calls on Brits to embrace Supertelly
Broadband provider Sky has launched a new advertising campaign to support its …
Kimberley Howson - 8th February 2010
NEWS
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Ofcom: Consumers being misled on broadband speeds
A new Ofcom report reveals that average broadband speeds are increasing, but …
Dan Robinson - 27th July 2010
NEWS
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Virgin Media broadband advert complaint dismissed
The ASA has rejected a complaint against Virgin Media's 2008 claim that its 50Mb …
Kimberley Howson - 9th July 2009
NEWS
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Virgin Media considers new broadband marketing strategy
Fibre-optic broadband provider Virgin Media could change the way it markets its …
Kimberley Howson - 17th February 2010. 5 comments
NEWS
- Previous Page
- Showing 1 to 20 of 103 articles
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Sky Player's Xbox 360 debut hits glitch
A system error prevented the launch of Sky Player on Xbox 360 consoles from …
Kimberley Howson - 28th October 2009. 25 comments
NEWS
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BT Broadband reacts to Virgin Media stunt
Virgin Media’s cheeky PR stunt has been dubbed “desperate” and “cheap” …
Jonathan Leggett - 17th February 2010. 17 comments
NEWS
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Orange texts broadband customers with M&S offer
Broadband provider Orange has launched a new campaign to give its home internet …
Kimberley Howson - 21st October 2009. 8 comments
NEWS
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Virgin Media remains coy on its plans for Phorm
Virgin Media is not currently planning to rollout Phorm's WebWise, but it has …
Kimberley Howson - 14th July 2009. 6 comments
NEWS
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Virgin Media considers new broadband marketing strategy
Fibre-optic broadband provider Virgin Media could change the way it markets its …
Kimberley Howson - 17th February 2010. 5 comments
NEWS
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Virgin Media responds to Ofcom speed test
Virgin Media has warned that the headline speeds promised by ADSL broadband …
Kimberley Howson - 28th July 2009. 3 comments
NEWS
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ISP delays costing Phorm £1m a month
Phorm is haemorrhaging £1 million a month while ISPs put off the rollout of …
Kimberley Howson - 19th June 2009. 3 comments
NEWS
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O2 mobile broadband dongle amnesty can’t fail
We’re very fond of a good marketing gimmick at Top 10 Broadband. And it’s …
Jonathan Leggett - 21st July 2009. 2 comments
NEWS
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Gadget Show revives broadband speeds campaign
Go-go Gadget Show! TV's favourite tech heads are backing a clean up of broadband ads.
Jonathan Leggett - 31st August 2010. 2 comments
COMMENT
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Special report: Concerned broadband customers ‘likely to opt for larger...
BT’s status as a trusted brand means it is well placed to win new customers in …
Jonathan Leggett - 18th March 2009. 1 comment
NEWS
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Easynet Connect clip toasts internet’s 40th
It won’t have escaped many tech types’ attention that the internet turns 40 …
Jonathan Leggett - 28th October 2009. 1 comment
NEWS
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3 mobile broadband users to see adverts in dashboard
3 UK plans to introduce adverts onto the dashboard of its mobile broadband …
Kimberley Howson - 17th July 2009. 1 comment
NEWS
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Sky complains over Virgin Media's advertising
The Advertising Standards Authority has upheld complaints that Sky has made …
Kimberley Howson - 25th February 2010. 1 comment
NEWS
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Virgin Media rebuffs pay criticism
Broadband provider Virgin Media is facing controversy over plans to award …
Alex Buttle - 15th April 2009. 1 comment
NEWS
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TalkTalk teams up with Jedward
Broadband provider TalkTalk has teamed up with Jedward as part of its …
Dan Robinson - 18th August 2010. 1 comment
NEWS
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Webisodes to promote BT Infinity broadband
BT is marketing its new super-fast Infinity service using two special webisodes …
Kimberley Howson - 8th April 2010. 1 comment
NEWS
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Thousands of dongles for free
Mobile broadband provider 3 launches new promotion which will see the giveaway …
Alex Buttle - 10th March 2009. 1 comment
NEWS
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O2 offering free mobile broadband dongles to 3G users
Mobile broadband supplier O2 hopes to win new customers with a free Pay & Go …
Kimberley Howson - 20th July 2009. 1 comment
NEWS
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TalkTalk promotes cheap broadband deals with shoot ‘em up
Fancy winning up to £400 of vouchers? Then you need to be heading to broadband …
Jonathan Leggett - 24th June 2009. 1 comment
NEWS
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TalkTalk launches anti-disconnection campaign
A new campaign against plans to disconnect illegal filesharers has been launched …
Kimberley Howson - 21st October 2009. 1 comment
NEWS
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