About Sony Ericsson

• About Sony Ericsson

  About Sony Ericsson

  Sony Ericsson manufactures a range of handsets, encompassing everything from high-end multi-functional smartphones as well as excellent music-focussed devices and high-grade camera phones right through to simpler handsets that are supremely easy to use.

  Employing Sony’s famous Hi-Fi expertise, Sony Ericsson Walkman phones incorporate equalisers and the company’s patented MegaBass technology to give a rich and full sonic experience and banish forever the spectre of tinny mobile phone sound.

  This coupled with bright, fashionable looks, the option to create playlists and fun Shake to Select control method of phone models such as the W980 and the W890 have seen the Walkman phones make a real splash in the mobile phone market. According to industry estimates, the handsets have at times outsold iPods by some margin. And just as impressively, the W910i Walkman phone was recently awarded Best Handset at the GSM Association’s Global Mobile Awards 2008 for “redefining music on mobiles”.

  Similarly excellent are the Sony Ericsson Cybershot handsets which incorporate high-grade cameras, with a flash and auto-focus, Carl Zeiss lenses and great imaging functions to enable users to take excellent quality pictures on their mobile phones. And thanks to their slick looks they were featured in two James Bond movies, most recently with the special edition Silver C902 which made a cameo appearance in Quantum of Solace.

  Latterly, the company has made waves with the Xperia smart phones, which are so powerful that they are effectively mobile PCs. These high-end Sony Ericsson handsets run on the Windows Mobile Operating System so that users can view and edit documents created in key Microsoft Office packages, such as Word, PowerPoint and Excel. They also include cameras, music players and web browsers to provide a fantastic all-round mobile communications experience.

• Company History

  History

  Sony Ericsson, a joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson, was established in October 2001 and in the last seven years has been behind some of the most attractive and innovative handsets available. As of 2007, it was the fourth-largest mobile phone manufacturer in the world after Nokia, Motorola and Samsung.

  In this time it has developed a series of award winning handsets, such as the K750i which received the TIPA Award 2005/2006 for ‘Best Mobile Imaging Device’ from a panel consisting of 31 leading European photography journals. Meanwhile, in 2007 the GSM Association presented Sony Ericsson with the ‘Best 3GSM Mobile Handset’ award for the K800 Cyber-shot phone.

  In the mobile gaming market Sony Ericsson took the lead in 2004, being the first network to launch Java 3D-enabled handsets, and is forging ahead to bring 3D gaming to a wider audience.

  Sony Ericsson phones are sold as part of pay as you go and pay monthly contracts with all major mobile phone networks.