Constant Contact Ecommerce Review (2025)

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Constant Contact at a Glance

Constant Contact offers a suite of tools aimed at small to medium-sized businesses (SMBs) for email marketing, ecommerce, and customer engagement. Known for its intuitive design and helpful templates, it simplifies marketing automation while supporting ecommerce integrations like Shopify and WooCommerce.

What Is Constant Contact?

Constant Contact is a software-as-a-service (SaaS) platform designed to make email marketing and online store management accessible to SMBs. Founded in 1995, it has evolved into a comprehensive toolkit for creating campaigns, tracking customer engagement, and driving conversions through automated email journeys.

Targeting businesses looking to streamline their marketing, Constant Contact addresses common pain points like maintaining customer loyalty, generating leads, and simplifying ecommerce operations. Its tools are geared toward time-strapped entrepreneurs who need reliable solutions without steep learning curves.

For ecommerce, the platform integrates seamlessly with popular shopping cart systems and provides inventory management features to help businesses optimize their online sales.

Constant Contact Features

1. Ecommerce Integrations

Constant Contact supports seamless integration with major ecommerce platforms such as Shopify, WooCommerce, and BigCommerce. These integrations allow you to sync your store's inventory, track sales data, and manage orders directly from the platform.

2. Online Store Setup

If you’re new to ecommerce, Constant Contact provides tools to help you set up an online store from scratch. You can showcase products, manage categories, and enable secure checkout options without requiring advanced technical knowledge.

3. Inventory Management

The platform includes features for real-time inventory tracking, ensuring you always know which products are in stock. This functionality reduces the risk of overselling and keeps your store running smoothly.

4. Ecommerce Analytics

Constant Contact provides detailed analytics specific to online sales. You can monitor performance metrics such as revenue, order volume, and customer purchase behavior. The insights help you fine-tune your strategies to improve sales and customer retention.

5. Abandoned Cart Recovery

One of the standout ecommerce features is the ability to send automated cart abandonment emails. These reminders encourage customers to complete their purchases, helping you recover potentially lost revenue.

6. Mobile-Friendly Design

All ecommerce tools and email campaigns are optimized for mobile users, ensuring a seamless shopping experience regardless of the device. Mobile optimization also helps you reach customers wherever they are, maximizing engagement.

How to Get Started With Constant Contact

Getting started is straightforward:

1. Create an account with a free trial.
2. Import your contact lists via Excel, CSV, or existing integrations.
3. Use pre-built email templates or customize your own in the editor.
4. Integrate your ecommerce store to start syncing inventory and sales data.
5. Launch your first campaign with guided prompts for targeting and scheduling.

The intuitive setup ensures even beginners can manage campaigns effectively.

Constant Contact Customer Service

Constant Contact provides multiple channels for customer support:

• Phone Support: Available Monday–Saturday during business hours.
• Live Chat: Offers real-time troubleshooting.
• Email Support: 24/7 availability with responses typically within 24 hours.

The platform also features a comprehensive help center, webinars, and video tutorials to assist users with onboarding and advanced features.

Constant Contact Pricing

Constant Contact offers a tiered pricing model designed to meet the needs of businesses of different sizes and requirements. Here’s a breakdown of its pricing structure:

Pricing Plans

Customers who opt for annual billing receive discounted rates, making it a cost-effective option for businesses planning long-term use of the platform.

Free Trial

Constant Contact offers a 14-day free trial, allowing users to explore its features before committing to a paid plan. The trial includes access to tools like email marketing templates, contact management, and ecommerce integrations.

Optional Add-Ons

Constant Contact also provides additional services to enhance your marketing campaigns:

• Social Media Ads Management: Starting at $25/month for managing and boosting ads on platforms like Facebook and Instagram.
• Custom Design Services: Personalized template creation or marketing asset design, with pricing available upon request.
• Event Management Tools: Tools to create, manage, and promote events, including RSVPs and ticketing, starting at $10/month.

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Bottom Line: Is Constant Contact Worth It?

Constant Contact is a solid choice for SMBs seeking a simple yet robust marketing platform with integrated ecommerce tools. While it may not cater to highly advanced customization needs, its feature set and user-friendliness make it a reliable option for businesses prioritizing efficiency.

Disclaimer: AI was used in the creation of this content, along with human validation and proofreading.