In a Nutshell
pros
- Easy integration with Shopify
- Strong automation and segmentation tools
- Competitive pricing with a free plan
cons
- Limited design customization for emails
- Customer support response times can vary
Omnisend at a Glance
Features & Integrations
Security
Ease of Use
Pricing & Packages
Customer Support
What Is Omnisend?
Omnisend is a Shopify-friendly email marketing tool that helps online stores streamline their customer engagement through automated email, SMS, and push notifications. It’s built to simplify marketing by offering pre-built workflows for abandoned carts, welcome series, and customer re-engagement.
The platform is tailored for eCommerce businesses, with features like product recommendations, discount codes, and revenue tracking directly tied to marketing campaigns. Its drag-and-drop editor makes it easy to create campaigns, though customization options are somewhat limited compared to more advanced email marketing tools.
If you’re a Shopify store owner looking for an email marketing tool that integrates seamlessly with your store and provides strong automation features, Omnisend could be a great fit.
Omnisend Features
Omnisend comes with a range of tools designed specifically for eCommerce marketing. Here are some of its key features:
1. Email & SMS Marketing
Omnisend lets you send email campaigns and SMS messages to customers, ensuring your marketing reaches them on multiple channels. You can also create automated workflows that combine email and SMS for better engagement.
2. Automation & Segmentation
One of Omnisend’s strongest features is its automation. It offers pre-built automation workflows for abandoned carts, welcome emails, and order confirmations. Advanced segmentation allows you to target specific customer groups based on behavior, demographics, and purchase history.
3. Drag-and-Drop Email Builder
Creating emails is simple with Omnisend’s drag-and-drop editor. It includes customizable templates, though design flexibility is somewhat limited compared to platforms like Klaviyo or Mailchimp.
4. Shopify Integration
Omnisend’s deep integration with Shopify means you can sync customer data, track purchases, and create targeted campaigns with ease.
How to Get Started With Omnisend
Getting started with Omnisend is simple:
- Sign Up: Create an account on Omnisend’s website.
- Connect Your Store: If you're using Shopify, the integration process is seamless. Simply connect Omnisend to your store with a few clicks.
- Set Up Automations: Use pre-built workflows or create custom ones for cart recovery, welcome series, and more.
- Launch Your First Campaign: Use the drag-and-drop editor to design your first email or SMS campaign.
Omnisend Customer Service
Omnisend offers customer support through the following channels:
- Live Chat & Email Support: Available 24/7, though response times can vary depending on your plan.
- Help Center: A library of articles and guides covering features and troubleshooting.
- Priority Support: Available for Pro and Enterprise users.
Live chat is the quickest way to get help, but response times may be slower during peak hours.
Is There an Omnisend App?
Yes, Omnisend has a mobile app available for both iOS and Android. The app allows users to monitor campaign performance, track revenue, and manage customer interactions on the go.
How Much Does Omnisend Cost?
Omnisend offers a free plan and tiered pricing based on the number of subscribers.
What Can You Do With Omnisend for Free?
The free plan includes:
- Up to 500 emails per month
- Basic automation workflows
- Signup forms and popups
This is enough for small stores testing email marketing, but growing businesses will need to upgrade to unlock more features.
Bottom Line: Is Omnisend Worth It?
Omnisend is a strong choice for Shopify store owners who need a simple yet powerful email marketing tool with automation capabilities. Its deep Shopify integration, automation workflows, and competitive pricing make it a great option for eCommerce businesses.
However, if you need highly customizable email templates or advanced analytics, you might want to explore alternatives like Klaviyo. Still, for most Shopify sellers, Omnisend delivers great value and ease of use.
AI was used in the creation of this content, along with human validation and proofreading.
