Klaviyo Marketing Tools Review 2024

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Klaviyo at a Glance

Klaviyo is a comprehensive eCommerce marketing platform that unifies customer data from over 350 integrations to power personalized, multi-channel campaigns. It offers a suite of marketing tools designed to automate workflows, increase conversions, and drive revenue growth. Here are some of its main features:

Automated Flows 

Klaviyo designs its automation features to maximize your eCommerce marketing strategy. When you implement strategic, behavior-triggered email and SMS automation, you can target the right people, grow your list, and drive more repeat sales at higher cart values. This powerful tool enables you to create a more profitable customer journey by setting up conditions that support your goals at each phase of the customer experience.

Personalization and Segmentation

At the heart of Klaviyo's automation is its ability to create complete customer profiles, which is one of the keys to personalizing email marketing. All your customer data—including profiles, transactions, browsing history, and predicted behaviors—is consolidated into one comprehensive view. This data enables real-time segmentation based on factors like:

• Products purchased in a specific timeframe
• Website browsing behavior
• Order value

With this level of detail, you can craft hyper-targeted, dynamically personalized emails and SMS for each buyer, driving higher ROI and increasing customer lifetime value.

Pre-built Flows 

Klaviyo offers dozens of fully customizable flows with any mix of emails and texts. These include:

• Welcome series based on acquisition source

• Browse abandonment flows triggered by cart value

• Win-back and cross-sell campaigns for inactive contacts

• Back-in-stock and price-drop alerts for VIPs

• Birthday messages with discounts

• Order and shipping updates

Integrations 

Klaviyo boasts 350+ built-in integrations with various eCommerce platforms and tools, including popular options like Shopify, BigCommerce, and WooCommerce. With this integrated network, you can access comprehensive customer, product, and order data for tailored communications. 

You can also implement sophisticated marketing strategies across multiple channels, from increasing sales through abandoned cart flows to enhancing customer retention with loyalty programs.

Advanced Features and Reporting

Klaviyo's automation capabilities extend beyond basic flows and integrations. The platform offers dynamic product recommendations, with customized product feeds based on each buyer's cart, viewed items, or bestsellers. Its automated A/B testing allows you to easily experiment with different subject lines and content to determine what resonates best with your audience. 

Klaviyo also provides both pre-built and custom reports, giving you clear insights into message performance, revenue growth, and the effectiveness of email vs. SMS campaigns. These tools allow you to examine your business from every angle and optimize your automation strategy for success.

Campaigns 

Klaviyo's Campaigns let you create messages that speak directly to individual interests and preferences by tapping into your customer data. This approach helps you move beyond generic mass mailings, allowing you to deliver content that truly matters to each recipient.

Segmentation 

Effective campaigns begin with a deep understanding of your audience. Klaviyo empowers you to divide your customers based on key factors like purchase history, browsing behavior, demographic information, and engagement levels. 

This detailed segmentation ensures your campaigns reach the most receptive audience, boosting your chances of conversion. You can create ultra-relevant messages by breaking your email contact list into super-focused segments, targeting the right people with tailored content.

Klaviyo's advanced segmentation options allow you to fine-tune your campaigns based on the following:

• Behavioral data: Real-time events from your website, eCommerce store, and integrated platforms

• Custom properties: Any data imported from other platforms or gathered via forms

• Location: Proximity to specific ZIP/postal codes in the US, EU, Canada, or UK

• GDPR compliance: Easily exclude EU contacts if needed

Mapping Customer Journeys

Successful campaigns go beyond a single message. With Klaviyo, you can create connected customer journeys that span multiple interactions. Link your campaigns with automated flows, like abandoned cart reminders, to nurture leads and drive conversions over time.

Effective Targeting 

Today's customers expect personalized experiences. Klaviyo's Campaigns helps you move beyond outdated "batch and blast" tactics. Instead, you can create targeted campaigns for specific audience segments, whether you're launching products, running promotions, or updating loyalty programs.

Templates 

Klaviyo's extensive library of 100+ pre-built templates empowers you to create high-converting campaigns. The templates cover various marketing needs, including welcome series, VIP flows, review requests, and marketing automations. The drag-and-drop builder also makes it easy to customize templates without any coding skills. 

The collection spans multiple channels, offering options for email, SMS, web forms, and automated flows. Each template uses data-driven best practices to maximize revenue potential.

Here are the key features you’ll find in Klaviyo’s templates: 

• Dynamic product feeds for personalized recommendations

• AI-powered subject line suggestions

• Customizable branding elements

• Variety of formats for web sign-up forms (flyouts, pop-ups, embedded forms)

• Ready-to-use automation flows for essential marketing tasks

Web Forms 

Klaviyo's web forms offer a powerful way to engage website visitors and gather valuable customer data. With 50+ ready-to-customize templates, you can create forms that capture information and drive action. These forms come in various formats, like:

• Multi-step forms

• Pop-ups

• Embedded forms

• Fly-outs

• Form teasers

Custom Web Form Builder 

The custom web form builder helps you grow your email list, offers flexibility, and is easy to use. You can start with a template and quickly customize it using drag-and-drop functionality, adjusting form fields, branding elements, and display settings. But you can also build forms from scratch if you want more control. 

This versatility enables you to create a wide range of on-site experiences, such as: 

• Email and SMS sign-up forms

• First-order discounts 

• Exit-intent pop-ups

• Back-in-stock reminders

• Click-to-text forms for mobile users

The platform automatically tracks on-site activity, allowing you to display forms based on products viewed, shopping time, and order history. This functionality extends to your existing customer data and custom segments, meaning you can create highly relevant web experiences for all visitors, including first-time shoppers. 

Klaviyo Artificial Intelligence 

Klaviyo's AI capabilities offer powerful tools to enhance your marketing efforts and gain deeper insights into your customers. The platform's AI features include:

• Review sentiment analysis to identify trends and potential issues

• Industry-specific benchmarks to compare your performance

• AI-assisted flow and segment creation based on natural language descriptions

• Smart send time optimization for your unique audience

Klaviyo’s AI helps you streamline your workflow and focus on high-impact strategies. It assists with tasks like drafting subject lines and generating content for both email and SMS. Plus, it can optimize your campaigns through personalized A/B testing.

For customer reviews, the AI can suggest headlines to help customers write impactful feedback and draft responses for you. Additionally, the guided warming feature automatically ramps up sending to boost deliverability and protect your sender reputation.

Is Klaviyo Safe and Reliable?

Klaviyo prioritizes data security and privacy compliance, adhering to GDPR, CCPA, and the Australian Privacy Act regulations. The company implements robust security measures, including encryption protocols and two-factor authentication, and builds its platform on reliable Amazon Web Services infrastructure. 

Users have control over their information and can access, correct, or delete personal data. For privacy-related concerns, you can contact the company directly at privacy@klaviyo.com.

How Klaviyo Works

Klaviyo is a marketing platform that helps you create personalized campaigns based on customer data. It gathers information from your eCommerce platform, website, and customer service tools to build detailed profiles of your customers. 

This data allows you to segment your audience and tailor your marketing efforts to specific groups. Klaviyo provides tools for designing and automating marketing campaigns through email and SMS channels.

How to Get Started With Klaviyo

How to sign up for Klaviyo:

1. Go to www.klaviyo.com and click "Sign Up," or visit the Pricing page to select a plan based on your subscriber count. Remember, you can start with a free account.

2. Provide your company name and website address.

3. Input your phone number for account verification.

4. Choose whether you're using Klaviyo for your own business or a client.

5. Click "Create Account" to finalize your setup and access your new Klaviyo account.

How to Set up Your Klaviyo Account:

1. Link your online store to Klaviyo to start syncing your customer data.

2. If you're switching from another email service, bring over your subscriber lists and engagement history.

3. Invite your colleagues and assign them appropriate roles within Klaviyo.

4. Adjust important account details like:

• Attribution settings (including how to handle Mail Privacy Protection opens)

• Your account's currency

• Your business industry

• Email sending preferences

5. Review the pre-built audience segments in your account. These will automatically update as you collect more data and send campaigns.

How to configure your sending infrastructure:

1. Establish a custom domain for sending emails through Klaviyo, which helps build your sender reputation over time.

2. Ensure your sender address matches your domain name to improve email deliverability with major providers like Gmail and Yahoo.

3. Add a DMARC (Domain-based Message Authentication, Reporting, and Conformance) policy to your DNS records to protect against email spoofing and improve inbox placement.

4. Double-check all settings to ensure optimal email deliverability.

5. Send test emails to various email providers to confirm your messages reach inboxes as intended.

Klaviyo Customer Service

Customers can reach Klaviyo's support team by logging in at klaviyo.com/support. The company offers email and live chat support. Live chat is available weekdays from 9 am to 5 pm EST. However, there’s no phone number to contact. 

Email support is available 24/7 for paid and free trial subscribers. However, free trial users only get email support for the first 60 days of their subscription. If you have trouble accessing your account, you can submit a ticket from the contact page. 

Klaviyo Power Up

Klaviyo’s Power Up is an all-in-one support center that enhances user experiences and facilitates business growth. It consists of: 

• The Help Center provides comprehensive information on account and billing, analytics, audience management, campaigns, deliverability, compliance, and more. Users can find quick solutions to their questions through extensive step-by-step guides and troubleshooting articles.

• Klaviyo Academy offers the latest courses, guides, and live training from a team of global experts. Users of all levels can access valuable insights to maximize their platform use.

• Klaviyo’s Community is an active space where users can connect and collaborate with fellow Klaviyo users and receive help from Klaviyo staff and industry experts. It's a valuable resource for sharing ideas, asking questions, and learning from others' experiences.

How to Cancel or Pause a Klaviyo Subscription

Before you downgrade to a free plan, cancel or close your account, note the following:

• Only account owners or admins can cancel an account or downgrade to a free plan. 

• Regular cancellation doesn’t apply to users on a manually billed plan or with a contract longer than one month. 

• To check if you’re on a manually billed plan, navigate to “Account Overview.” If so, contact the support team for assistance with cancellation. 

How to Pause Your Klaviyo Subscription

Klaviyo doesn't have a feature that lets users pause their subscription for a set period. However, there are some steps you can take to pause subscribers to email marketing:

1. Add a "Snooze" property to a profile in Klaviyo

2. Create a "Snoozed Subscribers" segment

3. Set up a "Snooze Flow"

4. Create an "Exclude From Campaigns" segment

5. Create a footer with a snooze button

6. Add a link to the footer that adds the "Snooze" custom property to a profile when clicked

How to Downgrade or Cancel a Single Plan or Your Entire Account 

1. Navigate to the Billing section

2. In the Billing section, click “Cancel Plan”

3. Select the plan(s) you want to cancel. To cancel your entire account, select “Cancel all plans”

4. Click “Continue”

5. Select the reason(s) for cancellation, then click “Continue”

6. You can downgrade to a free plan if you select a cost-related reason. Note: downgrading will apply to all plans

7. To downgrade, click “Choose plan” then “Confirm”

8. Choose when you want your plan to end (At the end of the billing cycle or immediately) 

9. Enter the account name to confirm

10. Click “Cancel Plan”

11. Click “Exit”

How Much Does Klaviyo Cost?

Note: The prices below are for 1,001 - 1,500 subscribers. The more subscribers you have, the more you’ll pay. 

Klaviyo is a freemium tool with both free and paid plans. The most affordable paid option is the Email plan at $20/month for 251-500 subscribers, scaling up as your contact list grows. For the 10,000-10,500 subscriber level, prices reach up to $175/month for Email and $190/month for Email and SMS.  

SMS

Klaviyo SMS uses a credit-based system, where the price per credit varies on the quantity you buy. Each message already includes carrier fees, and the company provides you with a free toll-free number or a branded sender ID to get started. 

Keep in mind that your credit amount depends on your location. For example: in the US, you get one credit/SMS and three credits/MMS. In Canada, however, you get three credits/SMS and five credits/MMS.

Klaviyo’s pricing is considered relatively steep compared to competitors. The platform also doesn't offer annual plan discounts. However, the extensive feature set, including segmentation, automation, and personalization tools, may justify the cost for businesses heavily invested in email and SMS marketing.

What Can You Do With Klaviyo for Free?

Klaviyo's free plan gives you access to powerful features typically reserved for paid tiers. You can use segmentation, automation, A/B testing, personalized recommendations, and multichannel attribution tools without spending a dime. The plan includes over 350 integrations, built-in forms, and compliance tools.

Remember, Klaviyo's free plan has some limits. You can add up to 250 subscribers and send 500 emails each month. Also, you'll only have email support for the first 60 days. Even with these restrictions, the free plan is an excellent way for small businesses to test Klaviyo's features before buying a paid plan.

However, the free plan is an excellent way for small businesses to test the platform and decide if it meets their needs before considering a paid subscription.

Optional Add-Ons

Klaviyo Reviews

This integration enables automated review requests for customers with confirmed deliveries. It allows you to incorporate top reviews into your email campaigns, enhancing your customer feedback process.

For Klaviyo users on Shopify and Shopify Plus:

• Up to 250 orders/month: $25

• Up to 1,000 orders/month: $90

• Up to 2,000 orders/month: $175

• Up to 3,500 orders/month: $300

• Up to 10,000 orders/month: $500

Klaviyo Customer Data Platform (CDP)

Klaviyo CDP lets you store, manage, analyze, and activate customer data more efficiently in one vertically integrated platform. CDP plans start at $500/month for 100k profiles. Here’s how it works:

• Pricing scales based on the total number of profiles

• Volume-based discounts available

• No additional setup or implementation fees

• Available to existing Klaviyo paid plan customers

For specific pricing information or larger profile needs, you can contact sales@klaviyo.com.

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Bottom Line (Is Klaviyo Worth It?)

Klaviyo is a robust email and SMS marketing platform that’s perfect for eCommerce businesses. Its strengths lie in advanced segmentation, automation, and personalization features, which enable highly targeted campaigns. While the pricing can be higher than some alternatives, the platform's extensive integrations, detailed analytics, and user-friendly interface often justify the cost for serious marketers.