In a Nutshell
pros
- Highly customizable email automations
- 24/7 live tech support
- Generous freemium account option
cons
- Not much by way of other marketing tools
- Not as many templates as other email marketing tools
MailerLite Marketing Tools at a Glance
Best for: Email automation, customized, analytics & testing
Key uses: Email marketing, promotions, testing & analytics
Price: Free-$50
Free trial (or guarantee): Free account, 14-day premium trial
Outstanding Marketing Features
MailerLite is a tool for email marketing. Its email automation feature makes the entire process fast, clean, and smooth. MailerLite keeps things simple so every aspect is designed to be user-friendly. We found it very intuitive to use. What’s great about the software is that the automation can be tailored to fit your business needs. This means that rather than working with a generic set of automations, you can pick and choose which commands, actions, triggers, etc. are put in motion for a customized workflow that suits your company.
Email automation
MailerLite has a lot of features to automate the email process. You can set up automatic delivery of emails based on common triggers like new subscribers (send a warm welcome email), anniversary dates (send out a congratulations message or coupon), and updates on sales for regular subscribers.
MailerLite also lets you set up automated messages to encourage purchases. For example, if a customer abandons their shopping cart, you can set up an automated message to remind them that those items are still waiting or offer a discount to encourage them to complete the purchase. There’s also an auto-resend campaigns option. This feature automatically resends an email to subscribers who haven’t responded to your first attempt at contact.
Segmentation
MailerLite is also good for group segmentation based on customer behavior. We really liked how easy MailerLite makes it to send out personalized content according to specific interactions. Segmentation can be as simple as a loyalty reward or as complex as a follow-up to a purchase.
Templates and editing tools
MailerLite also offers great editing tools. You can use the drag-and-drop editor to create eye-catching newsletters that support video, social media connections, and other dynamic content. Not the type to design content on your own? MailerLite has several useful templates you can use, though not as many as some of its competitors offer. What’s great is that you can connect MailerLite to your Ecommerce site to include products, sales, and other site information directly into your emails and newsletters. This is particularly helpful for purchase follow-ups, product recommendations, and relevant blog posts.
Landing Pages & Website Builder
MailerLite also has a free landing page and website builder. You can get 5 free landing pages or pay $10 for unlimited pages and sites. You’ll automatically get unlimited traffic, SSL encryption, GDPR compliance, double opt-in, and surveys and quizzes for your subscribers. The website builder also has some helpful built-in features like mobile-optimization, analytics, custom code injection, and customizable favicon.
You can create newsletters with integrated social media posts, personalized salutations, location-pegs, and other personal details to connect with your subscribers. And if you love what you’ve created, MailerLite will let you save the design as a newsletter template for future use.
Tracking & Analytics
While this isn’t specifically a marketing tool, even the best marketing campaigns would be dead in the water without solid tracking and analytics tools. MailerLite has real-time reporting to help you track customer behavior, engagement, and growth. It’s also got an activity tool that tracks and maps out where your leads or customers stand in the automation process. What a cool feature! The automation history feature also gives you a bird's-eye view of the entire journey. MailerLite lets you set up A/B split testing campaigns to optimize your emails even more.
Other noteworthy features MailerLite offers are RSS campaigns, rich click maps, integrations, and the fact that all designs are responsive.
Pricing
MailerLite has a free version, a great option if you aren’t constantly sending tons of emails. The free plan generously covers up to 1,000 subscribers and allows you to send out 12,000 emails a month. You won’t get 24/7 tech support and some other features with the free plan. But if you’re an SMB on a budget, the freemium version is a great way to send out your emails without breaking the bank.
If you’re looking for more advanced features or have a larger subscription base, the premium plan is a better option. Here are the key differences between the 2 plans:
All add-ons are billed per month. The free plan is packed with tons of functionality, and the premium plan offers even more bang for your buck while still being reasonably-priced.
Customer Service
Possibly the best part of all is MailerLite’s comprehensive customer service. You get 24/7 live tech support even at the basic Premium Plan level. This includes live chat and email support (whichever you prefer). The free plan also comes with some great support options, including a comprehensive knowledge base, 24/7 email support, and video tutorials to walk you through every step of the process.
Bottom Line
MailerLite has a great customer satisfaction model and a very solid work ethic. MailerLite has made it their mission to provide customer-friendly marketing tools that are powerful, user-friendly, and effective. The tools are clean and intuitive by design. MailerLite puts the customer first with 24/7 support and in-depth email automations and customizations, allowing users create email campaigns that are truly their own.
