In a Nutshell
pros
- Intuitive creator based on industry-specific templates
- Both vector and raster image formats provided
cons
- Elements must be selected from library
- Font selection could also have been better
Best For
Vistaprint is geared toward professionals and small business owners that want to quickly and affordably develop custom-branded merchandise.
Unlike many graphics companies supplying the business sector, there is generally no minimum order quantity.
Vistaprint offers 3 tiers for its design service.
There is the automated logo designer, which is available for a flat rate of $20 and which involves the user automatically selecting from one of the industry-optimized templates. Users can immediately download both vector and raster versions of their finished artwork.
The Custom Logo Design Service lets users interface directly with one of Vistaprint’s team of professional designers.
Users are able to select which colors and design type they want and will receive a proof within 24 hours.
The service starts at just $5 and designers are able to conduct video chats with users and make a number of revisions to ensure their satisfaction with the finished product.
The Product Design Service allows users, for a flat fee, to access one of Vistaprint’s graphics designers to assist with the design of a specific product. The rate for this service varies according to the product the customer is interested in. The rate for logo design help is currently $20.
Value For Money
Vistaprint represents one of the most affordable options on the market for logo design.
If users are satisfied with relying upon a template-based logo, the $20 fee, which provides the image in vector as well as raster-based formats, should give them everything they need to brand their merchandise and collateral as required.
The logo design service costs $90 and provides the user with a custom-made logo. After providing specifications to the designer, users can choose from 1 of 3 unique options and refine that choice with up to 3 rounds of revisions.
Both Printed Product Design and DesignLive start at just $5. These are designed for users that wish to interface in real time with a graphics designer and have them assist with the design of their logo or another graphic.
All of Vistaprint’s logo design services represent significant value for money. The $90 custom design service, the most expensive of the custom design plans, provides up to 3 revisions. Compared to the cost of designing a logo with an agency, this could result in a significant savings for marketing departments or private buyers.
Portfolio / Experience
Vistaprint is known to have rigorous recruiting standards for its team of graphic designers, most of whom are freelancers working remotely from various parts of the world. Previous job advertisements show that the company generally insists on high levels of knowledge in various graphic design programs, including key Adobe Suite programs such as Illustrator, Dreamweaver, and Photoshop.
Contact Terms
According to Vistaprint’s design services’ terms of service:
- All custom logo design jobs will be turned around within 2 business days.
- Users get to choose from 1 of 3 submitted designs and can request up to 3 rounds of revisions.
- Printed product designs are completed in just 24 hours. Users can request up to 3 rounds of revisions.
- DesignLive is available on a by-appointment basis; the cost depends on the job the users are interested in.
Customer Service
Vistaprint’s customer service is one of the best in the industry.
Their customer care team can be reached by email, chat, phone, and via online self service tools.
Design service users have reported that the team is more than able to help in the event that users are not satisfied with the finished artwork.
Additionally, the Vistaprint team has assembled plenty of helpful documentation online.
If users opt to attempt to design their own logo for use on Vistaprint products, the team has assembled an entire library of templates in common design formats (including Illustrator’s .ai format) that users can download to work with.
All templates include bleed markings. Any content outside of these will be automatically flagged by the Vistaprint editor once the user uploads the design.
Design Process
If users want to design their logo based on a template, they can simply follow the guides in the handy online logo generation wizard. After viewing a proof, users can approve it, pay for the graphic, and download it in one of the supported formats. Although users that follow this process will be confined to choosing text and icons based on the Vistaprint library, it’s possible to rotate, scale, and move elements around to ensure that the finished logo is a fitting representation of the brand.
For the Logo Design Service, users pay $90 and are guaranteed delivery of the finished file within 2 business days. In order to get started, users are put through an onboarding questionnaire in which they select the logo type they are interested in, select from a style category, and then select their favorite colors to provide the designer with a palette to work with. Users are able to upload their favorite logos to provide inspiration for the designer to work with.
After completing the questionnaire, the graphic designer assigned to the job will begin working on the logo and deliver it within the guaranteed time frame. The user can then request up to 3 revisions to make any required tweaks.
For DesignTime, users pay the required fee and can then schedule a virtual meeting with a member of the Vistaprint design team. This takes place online.
Conclusion
Vistaprint is a great option for small business owners that need a simple design. All logos created through Vistaprint are automatically saved into the user’s account and can be used on any supported product in the Vistaprint catalog. This means that users can create an entire arsenal of branded merchandise in a few quick orders. The custom design services are reasonably priced and afford users a generous amount of revisions.
