In a Nutshell
pros
- Personal marketing consultant
- Excellent reporting and analytics
- Extensive email marketing and SEO tools
cons
- Pricing is not clear on the website
- No free trial
Company Marketing Tools at a Glance
Best for: Small to medium-sized businesses, solo businesses
Key uses: Email marketing, SEO, website building, analytics
Price: Ranges
Free trial (or guarantee): 30-day money-back guarantee
SEO
Web.com has a great SEO program that really takes things to the next level. Subscribers will get an initial consultation with an SEO guide to figure out an action plan tailored to their business needs. They’ll also create a keyword strategy together with you. Just this step is golden for most businesses (especially smaller ones that don’t have a dedicated SEO staff that knows the ins and outs of search engines).
The SEO action plan will also take content and pages you already have up and improve them, adding relevant links, tweak content, and resolving any SEO blunders you might not even be aware of. Web.com also helps you get your business listed on local business listing directories like Google My Business.
Finally, Web.com's SEO includes analytics, so you can review your site performance and make improvements based on a comprehensive monthly scorecard. Like we said, having a dedicated account manager walk you through the SEO maze and constantly keep tabs on your website is the stuff marketing dreams are made of—full points for Web.com on this one.
Email Marketing
Web.com has a robust set of email marketing features to make this all-important marketing staple as easy and effective as possible. Some of the perks include customizable templates that are professionally designed, list management tools, and real-time tracking tools to keep tabs on all of your customers and leads.
Web.com also has delivery and read notifications along with extensive reporting, so you can learn which email campaigns are most successful. We like that Web.com lets you send out unlimited emails. A lot of services put a send limit on your account or force you to buy the next tier pricing plan for more sends. Web.com keeps it simple with unlimited emailing. You also get unlimited image hosting, which is a major perk if you like sending image-heavy emails.
There is also a handy spam check tool. This scans your emails before you send them and highlights any phrases or elements that could be flagged as spam. This feature ensures that more of your emails end up in front of your customer’s eyes instead of just landing in the trash. Other tools include:
- Email promotions
- Newsletters
- Email invites
- Announcements
- Signup forms
Social Media Marketing
Web.com integrates seamlessly with Facebook, so you can keep the conversation going with your customers directly on your page. You can also post content and launch promotions for your wider social audience to see and interact with. Web.com plans also include social media monitoring and analytics, so you can see which campaigns are working and which are not.
If you don’t have a social media presence, Web.com is a great service for you. Your account manager will help you create a Facebook page, including optimal design and SEO-ripe, and define your target audience.
Website Design
Web.com offers both DIY website building and a professional option. The professional option has a team of experts design and manage your entire site. Web.com designers do a good job, as you can see from the extensive portfolio on the website. Designed pages come mobile responsive and loaded with SEO-friendly content.
Alternatively, you can use the DIY website builder to quickly create a website on your own. Web.com says you can get a functional site up and running in 15 minutes. It didn’t take us as little time as that, but the tools are so easy to work with, that we could certainly see someone completing the task in that time frame. Web.com has easy drag-and-drop editing and hundreds of website designs to choose from.
What’s more, there are thousands of images you can use for free and customizable elements like text and images. The DIY website builder includes certain perks like social media marketing, local business listings, and SEO assistance.
Lead Generation
Web.com promotes lead generation by boosting your search rankings, putting you in front of more relevant leads, and gathering important data for optimized targeting. Web.com helps businesses get found in a number of ways, including local business rankings, improved organic search rankings, and targeting paid search ads for better results. With SEO-friendly websites, Google Maps placements, and continuous optimization, Web.com customers will definitely see results.
Web.com also has lead notifications, tailored call to action buttons, and the ability to create special offers to generate more leads. One area we found particularly useful was the performance monitoring features. You can track leads, follow up on missed calls, analyze performance metrics, and get detailed account and ad spending information for smarter resource allocation.
Content Management System
Web.com has a dedicated WordPress plan, so you can automatically install the tool and work directly on your WordPress site. Alternatively, Web.com will help you create a WordPress site if you don’t have one already. WordPress is a great option because it has thousands of plugins and makes for easy content management and sharing.
Live Chat Software
Web.com integrates with loads of business applications, including live chat and video chat services like LiveAgent. Web.com has an easy tutorial to show you how to set this up.
Pricing
Web.com's pricing varies based on which services you are interested in including in your plan. You can get a basic website builder for just $23 a month. If you want to add things like marketing and e-commerce, the price goes up. Here's a look at the Web.com pricing structure:
All plans come with drag-and-drop editor, access to the stock image and video library, 99% uptime guarantee, and a free domain name for the first year. Additional features can be included a la carte to the lower level plans, including SSL certification, site submissions, and domain name renewal.
Customer Service
Web.com offers phone and live chat support, along with an online contact form for quick questions. You can also browse through the generous help center for DIY troubleshooting.
Phone:
1-866-655-7679
Bottom Line
Established in 1999, Web.com has been hosting and building business websites for decades. The service has a robust set of features to cover the spectrum of business management needs, including hosting, domain names, and marketing services. The website builder feature is comprehensive and easy to use, and the dedicated account managers are an invaluable way for smaller businesses to gain industry knowledge and expertise without paying a bundle.
