We earn commissions from brands listed on this site, which influences how listings are presented.
Advertising Disclosure
Last Updated: Apr 2025

The Best Real Estate CRM Software of 2025
Get closer than ever to your clients

With the right real estate CRM, you can manage more leads & close more deals. Find the best software for commercial and residential real estate brokers.

Top CRM Services for Your Business
Editor's Choice
monday sales CRM
exceptional
9.7
Trusted by 100,000+ teams
View Plans
Salesforce
excellent
9.4
Generate +29% increase in leads
View Plans
Pipedrive
very good
8.8
Powering 100K+ companies
View Plans
Award-Winning Software
1
monday sales CRM
Visit monday sales CRM
monday sales CRM -Improve efficiency at every stage of the customer journey3,305 reviews
by
  • Save resources with no-code customization
  • Build dashboards for better predictability
  • Close faster with AI tools at every stage
  • Powerful integrations
exceptional
9.7
Visit Site
Free Trial
2
Salesforce
Visit Salesforce
Salesforce -Close more deals with a leading CRM for real estate agents513 reviews
by
  • Real estate CRM for businesses of any size
  • Follow up on leads & identify key contacts
  • Watch platform demo
excellent
9.4
Visit Site
top10_badge_icon_price-drop.20221107162820
30-day Free Trial
14-Day Free Trial
3
Pipedrive
Visit Pipedrive
Pipedrive -Top-rated CRM system that transforms the way you manage leads2,646 reviews
by
  • Full access, no credit card required
  • AI powered automations that save time
  • Easily schedule & customize sales actions
very good
8.8
Visit Site
top10_badge_icon_dollar.20221107162730
Free Trial
4
HubSpot
Visit HubSpot
HubSpot -Cloud-based real estate CRM to collaborate between sales & marketing864 reviews
by
  • Logical, user-friendly interface
  • Up-to-the-minute sales updates
  • A top CRM system for fast growing businesses
excellent
9.2
5
QuickBooks
Visit QuickBooks
QuickBooks -All-in-one business platform15,761 reviews
by
  • Multiple AI-powered automations
  • Over 750 integrations
  • Free expert assistance included
excellent
9.1
6
HoneyBook
Visit HoneyBook
HoneyBook -Client-centered CRM, tailored for marketing experts & wedding vendors402 reviews
by
  • All-in-one tool with invoicing, payments & AI
  • Great for service-based small businesses
  • 7-day free trial
good
8.2
7
Capsule
Visit Capsule
Capsule -An easy-to-use real estate CRM for building stronger client relationships44 reviews
by
  • Manage sales through a visual sales pipeline
  • Multiple user-friendly sales dashboards
  • Free 14-day trial
very good
8.5
8
ClickUp
Visit ClickUp
ClickUp -Organize and grow your real estate customer relationships324 reviews
by
  • Easily track real estate sales
  • Property management tools
  • Analyze data for customer insights
very good
8.6

Check out our top accounting software pick:

Free Trial
1
QuickBooks -Comprehensive invoicing & accounting solution for growth-focused businesses
  • Our choice for small businesses
  • PCMag's best accounting software
  • Seamless transition from books to taxes
  • Integrates with Mailchimp, payroll & more
  • Get 50% off for 3 months
exceptional
9.9
Visit Site
30-Day Free Trial

Why Your Business Needs CRM Software

  1. Increasing Sales
    ∙ Streamlined client contact boosts sales.
    ∙ Collaborative tools helps salespeople close the deal.
  2. Improving Customer Retention
    ∙ Effective feedback logging keeps customers around longer.
    ∙ Integrated “360 degree” views of customer data help you serve them more effectively.
  3. Streamlining Your Sales Funnel
    ∙ A CRM makes it easy to visualize your funnel.
    ∙ Granular reporting helps identify pipeline weak points.
  4. Easy Online Marketing Tools
    ∙ CRMs help marketers plan and track email campaigns.
    ∙ Easily integrate sales and marketing data for better results and a higher conversion rate.

How to Choose the Right CRM Software for Your Business

  1. Setup Time
    ∙ Cloud-hosted solutions can be deployed faster than on-premises ones.
    ∙ Look for a CRM with good support and a large user community to easily resolve setup difficulties.
  2. Ease of Use
    ∙ Many CRMs put a strong emphasis on ease of use.
    ∙ Find a tool with good data visualization and that provides streamlined apps to help your salespeople enter and access data on the go.
  3. Price
    ∙ Most CRMs offer a free trial, to help your team evaluate the tool at no cost. CRMs range in price from “free” to “high-ticket enterprise sales”; find one that works within your budget.
  4. Add-ons
    ∙ What does the CRM offer besides lead capture and outreach? Consider looking for a tool with a rich integration library to take advantage of connections with other services you may use.
  5. Customer Service
    ∙ What hours is the support team available? Look for a support team accessible in your time zone and which provides more than simple ticket support.
  6. Interface
    ∙ Is the CRM you’re considering visually pleasing? Opt for a tool that makes it easy for your salespeople to visualize their diary and priority appointments.

Our Top 3 Picks

  • 1
    exceptional
    9.7
    Monday The Best CRM Software
    Customizable CRM option for businesses
    Visit Site
    Customizable CRM option for businesses
    Visit Site

    Great for - Visual thinkers

    Price - $8 per seat per month (3 seat minimum)

    Free trial - 14 days

    Monday sales CRM manages to provide a wealth of CRM features without overloading the user. Its visually stunning interface is remarkably accessible, with automated workflows and easy-to-use collaboration features. But there’s more underneath the surface, making it surprisingly capable both for those who only utilize its core features as well as those who need more advanced tools.

    From small businesses to enterprise organizations, monday sales CRM offers an approachable, scalable CRM that can adapt to almost every user’s needs. 

    Read monday sales CRM Review

    monday sales CRM Pros & Cons

    PROS

    Team tracking and insights
    Customizable features
    Unlimited contacts

    CONS

    Plans require you to pay for a minimum number of seats
    Training on CRM implementation may be inadequate
    monday sales CRM
    Visit Site
  • 2
    excellent
    9.4
    Salesforce The Best CRM Software
    Top customer service and relationship tools
    top10_badge_icon_price-drop.20221107162820
    30-day Free Trial
    Top customer service and relationship tools
    top10_badge_icon_price-drop.20221107162820
    30-day Free Trial

    A fully packed, cloud-based, scalable CRM with market recognition and a loyal user base, Salesforce has plenty going for it already. And it keeps evolving, which is one of the reasons it sees little turnover in companies once they embrace it. This powerhouse CRM offers a substantial advantage and many appealing features, one of them being the slate of add-ons that allow it to grow with whatever business is using it.  

    Salesforce offers every sales tool you can think of as well as a dynamic web of products that essentially allow you to customize your experience and scale the technology with your company’s growth. It features AI-backed lead scoring, a built-in communication tool called Chatter, and integrated invoicing, as well as the capacity to connect clients’ custom apps via Heroku cloud to the market. Add that to the array of standard sales, CS, and marketing tools and you can see why Salesforce is often the go-to CRM for larger companies.

    Read Salesforce Review

    Salesforce Pros & Cons

    PROS

    Extensive features
    Adaptive and customizable software
    All-in-one solution for marketing, sales, and commerce

    CONS

    High plan prices
    Inadequate implementation support
  • 3
    very good
    8.8
    Pipedrive The Best CRM Software
    All-purpose CRM to support businesses
    top10_badge_icon_dollar.20221107162730
    Free Trial
    All-purpose CRM to support businesses
    top10_badge_icon_dollar.20221107162730
    Free Trial

    Great for - First-time CRM users

    Price - Starting at $14.90

    Free trial - 14 days

    Another accessible CRM tool, Pipedrive fills in the gaps left by Monday and other competitors in its field, namely with lead-tracking and other sales-based reporting tools.

    Pipedrive offers a simple yet sophisticated interface that more than makes up for it with its ability to represent the sales process in graphic form. It is a worthy tool for keeping track of contacts, improving communication both within and outside of the team, and keeping close tabs on sales and possible deals. Add in automated call tracking, a popular chatbot feature, and a ready-to-use platform, and you have a CRM tool that offers a solution to most of the needs of small- to medium-sized businesses. 

    Read Pipedrive Review

    Pipedrive Pros & Cons

    PROS

    Free trial available for 14 days
    Comprehensive customer support
    Extensive features plus apps and integrations

    CONS

    Live chat only available for paying customers
    Additional costs when you add more integrations

Explore more Top10.com Categories

View all shortlists
LifestyleLifestyleBusinessBusinessHealthHealthFoodFoodLove & RelationshipsLove & RelationshipsTechTechEntertainmentEntertainmentShoppingShoppingHome & PrivacyHome & PrivacyFamily & PetsFamily & Pets
View all shortlists