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Last Updated: Dec 2024

The Best Real Estate CRM Software of 2024
Get closer than ever to your clients

With the right real estate CRM, you can manage more leads & close more deals. Find the best software for commercial and residential real estate brokers.

Top CRM Services for Your Business
Editor's Choice
monday sales CRM
monday sales CRM
very good
8.6
Trusted by 100,000+ teams
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Pipedrive
Pipedrive
very good
8.7
Powering 100K+ companies
View Plans
HubSpot
HubSpot
excellent
9.1
Join 135,000+ customers
View Plans
Award-Winning Software
1
monday sales CRM
Visit monday sales CRM
monday sales CRM -Improve efficiency at every stage of the customer journey3,282 reviews
by
  • Save resources with no-code customization
  • Build dashboards for better predictability
  • Close faster with AI tools at every stage
  • Powerful integrations
very good
8.6
Visit Site
Free Trial
2
Pipedrive
Visit Pipedrive
Pipedrive -Top-rated CRM system that transforms the way you manage leads2,427 reviews
by
  • Intuitive platform
  • AI powered automations that save time
  • Easily schedule & customize sales actions
very good
8.7
3
HubSpot
Visit HubSpot
HubSpot -Cloud-based real estate CRM to collaborate between sales & marketing824 reviews
by
  • Logical, user-friendly interface
  • Up-to-the-minute sales updates
  • A top CRM system for fast growing businesses
excellent
9.1
4
Salesforce
Visit Salesforce
Salesforce -Close more deals with a leading CRM for real estate agents489 reviews
by
  • Real estate CRM for businesses of any size
  • Follow up on leads & identify key contacts
  • Watch platform demo
excellent
9.4
5
NetSuite
Visit NetSuite
NetSuite -Cloud-based CRM for real estate agents to gain meaningful customer insights29 reviews
by
  • Free consultation
  • Reliable sales forecasting
  • Marketing automation software
good
8.3
6
ClickUp
Visit ClickUp
ClickUp -Organize and grow your real estate customer relationships300 reviews
by
  • Easily track real estate sales
  • Property management tools
  • Analyze data for customer insights
good
8.4
7
HoneyBook
Visit HoneyBook
HoneyBook -All-in-one CRM platform for invoicing, contracts, AI, meetings, and more347 reviews
by
  • Ideal for client relationship management
  • Tailored for service-based independents
  • 7-day free trial
good
8.2

Why Your Business Needs CRM Software

  1. Increasing Sales
    ∙ Streamlined client contact boosts sales.
    ∙ Collaborative tools helps salespeople close the deal.
  2. Improving Customer Retention
    ∙ Effective feedback logging keeps customers around longer.
    ∙ Integrated “360 degree” views of customer data help you serve them more effectively.
  3. Streamlining Your Sales Funnel
    ∙ A CRM makes it easy to visualize your funnel.
    ∙ Granular reporting helps identify pipeline weak points.
  4. Easy Online Marketing Tools
    ∙ CRMs help marketers plan and track email campaigns.
    ∙ Easily integrate sales and marketing data for better results and a higher conversion rate.

How to Choose the Right CRM Software for Your Business

  1. Setup Time
    ∙ Cloud-hosted solutions can be deployed faster than on-premises ones.
    ∙ Look for a CRM with good support and a large user community to easily resolve setup difficulties.
  2. Ease of Use
    ∙ Many CRMs put a strong emphasis on ease of use.
    ∙ Find a tool with good data visualization and that provides streamlined apps to help your salespeople enter and access data on the go.
  3. Price
    ∙ Most CRMs offer a free trial, to help your team evaluate the tool at no cost. CRMs range in price from “free” to “high-ticket enterprise sales”; find one that works within your budget.
  4. Add-ons
    ∙ What does the CRM offer besides lead capture and outreach? Consider looking for a tool with a rich integration library to take advantage of connections with other services you may use.
  5. Customer Service
    ∙ What hours is the support team available? Look for a support team accessible in your time zone and which provides more than simple ticket support.
  6. Interface
    ∙ Is the CRM you’re considering visually pleasing? Opt for a tool that makes it easy for your salespeople to visualize their diary and priority appointments.

Our Top 3 Picks

  • 1
    monday sales CRM
    exceptional
    9.7
    Monday The Best CRM Software
    Customizable CRM option for businesses
    Visit Site
    Customizable CRM option for businesses
    Visit Site

    Great for - Visual thinkers

    Price - $8 per seat per month (3 seat minimum)

    Free trial - 14 days

    Monday sales CRM manages to provide a wealth of CRM features without overloading the user. Its visually stunning interface is remarkably accessible, with automated workflows and easy-to-use collaboration features. But there’s more underneath the surface, making it surprisingly capable both for those who only utilize its core features as well as those who need more advanced tools.

    From small businesses to enterprise organizations, monday sales CRM offers an approachable, scalable CRM that can adapt to almost every user’s needs. 

    Read monday sales CRM Review

    monday sales CRM Pros & Cons

    PROS

    Team tracking and insights
    Customizable features
    Unlimited contacts

    CONS

    Plans require you to pay for a minimum number of seats
    Training on CRM implementation may be inadequate
    monday-sales-crm logo
    monday sales CRM
    Visit Site
  • 2
    Pipedrive
    very good
    8.7
    Pipedrive The Best CRM Software
    All-purpose CRM to support businesses
    All-purpose CRM to support businesses

    Great for - First-time CRM users

    Price - Starting at $14.90

    Free trial - 14 days

    Another accessible CRM tool, Pipedrive fills in the gaps left by Monday and other competitors in its field, namely with lead-tracking and other sales-based reporting tools.

    Pipedrive offers a simple yet sophisticated interface that more than makes up for it with its ability to represent the sales process in graphic form. It is a worthy tool for keeping track of contacts, improving communication both within and outside of the team, and keeping close tabs on sales and possible deals. Add in automated call tracking, a popular chatbot feature, and a ready-to-use platform, and you have a CRM tool that offers a solution to most of the needs of small- to medium-sized businesses. 

    Read Pipedrive Review

    Pipedrive Pros & Cons

    PROS

    Free trial available for 14 days
    Comprehensive customer support
    Extensive features plus apps and integrations

    CONS

    Live chat only available for paying customers
    Additional costs when you add more integrations
  • 3
    HubSpot
    excellent
    9.1
    HubspotCRM The Best CRM Software
    Free CRM for startups and small businesses
    Free CRM for startups and small businesses

    HubSpot’s CRM software is free and therefore best suited to small businesses that only need the core essentials. That said, it’s earned high reviews and offers a solid line-up of tools that make it worth considering for SMBs looking to increase sales.

    HubSpot CRM has a clean dashboard that lets you sort deals and track all pertinent information which can be sorted by lead status, name, amount, or by custom filters, all so businesses can view their sales funnel in real-time. The software syncs up with Gmail and Outlook and includes tons of free communications tools such as live chat, cross-team emails, and a central inbox for sales, marketing, and customer service teams to manage conversations.  

    Most notably, HubSpot allows an unlimited amount of users and storage that can reach up to a million contacts. While limited for clients with advanced needs, HubSpot exceeds what you’d expect for free software and is a capable solution for small businesses looking to improve organization and productivity.

    Read HubSpot Review

    HubSpot Pros & Cons

    PROS

    Free CRM
    Unlimited users
    1160 app integrations

    CONS

    Advanced features only in the premium versions
    Costly premium options

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