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Last Updated: Nov 2024

The Best Real Estate CRM Software of 2024
Get closer than ever to your clients

With the right real estate CRM, you can manage more leads & close more deals. Find the best software for commercial and residential real estate brokers.

Top CRM Services for Your Business
Editor's Choice
monday sales CRM
monday sales CRM
very good
8.6
Trusted by 100,000+ teams
View Plans
Pipedrive
Pipedrive
excellent
9.1
Powering 100K+ companies
View Plans
Salesforce
Salesforce
excellent
9.2
Generate +29% increase in leads
View Plans
Award-Winning Software
1
monday sales CRM
Visit monday sales CRM
monday sales CRM -Improve efficiency at every stage of the customer journey3,122 reviews
by
  • Save resources with no-code customization
  • Build dashboards for better predictability
  • Close faster with AI tools at every stage
  • Powerful integrations
very good
8.6
Visit Site
Free Trial
2
Pipedrive
Visit Pipedrive
Pipedrive -Top-rated CRM system that transforms the way you manage leads2,315 reviews
by
  • Intuitive platform
  • AI powered automations that save time
  • Easily schedule & customize sales actions
excellent
9.1
3
Salesforce
Visit Salesforce
Salesforce -Close more deals with a leading CRM for real estate agents482 reviews
by
  • Real estate CRM for businesses of any size
  • Follow up on leads & identify key contacts
  • Watch platform demo
excellent
9.2
4
HubSpot
Visit HubSpot
HubSpot -Cloud-based real estate CRM to collaborate between sales & marketing801 reviews
by
  • Logical, user-friendly interface
  • Up-to-the-minute sales updates
  • A top CRM system for fast growing businesses
exceptional
9.8
5
NetSuite
Visit NetSuite
NetSuite -Cloud-based CRM for real estate agents to gain meaningful customer insights27 reviews
by
  • Free consultation
  • Reliable sales forecasting
  • Marketing automation software
good
8.1
6
ClickUp
Visit ClickUp
ClickUp -Organize and grow your real estate customer relationships296 reviews
by
  • Easily track real estate sales
  • Property management tools
  • Analyze data for customer insights
very good
8.8
7
HoneyBook
Visit HoneyBook
HoneyBook -All-in-one CRM platform tailored to independent small businesses339 reviews
by
  • Capture & nurture leads, build relationships
  • Track clients, projects & finances in one CRM
  • Get 50% off all plans for 1 year. Code: save50
good
8.4

Why Your Business Needs CRM Software

  1. Increasing Sales
    ∙ Streamlined client contact boosts sales.
    ∙ Collaborative tools helps salespeople close the deal.
  2. Improving Customer Retention
    ∙ Effective feedback logging keeps customers around longer.
    ∙ Integrated “360 degree” views of customer data help you serve them more effectively.
  3. Streamlining Your Sales Funnel
    ∙ A CRM makes it easy to visualize your funnel.
    ∙ Granular reporting helps identify pipeline weak points.
  4. Easy Online Marketing Tools
    ∙ CRMs help marketers plan and track email campaigns.
    ∙ Easily integrate sales and marketing data for better results and a higher conversion rate.

How to Choose the Right CRM Software for Your Business

  1. Setup Time
    ∙ Cloud-hosted solutions can be deployed faster than on-premises ones.
    ∙ Look for a CRM with good support and a large user community to easily resolve setup difficulties.
  2. Ease of Use
    ∙ Many CRMs put a strong emphasis on ease of use.
    ∙ Find a tool with good data visualization and that provides streamlined apps to help your salespeople enter and access data on the go.
  3. Price
    ∙ Most CRMs offer a free trial, to help your team evaluate the tool at no cost. CRMs range in price from “free” to “high-ticket enterprise sales”; find one that works within your budget.
  4. Add-ons
    ∙ What does the CRM offer besides lead capture and outreach? Consider looking for a tool with a rich integration library to take advantage of connections with other services you may use.
  5. Customer Service
    ∙ What hours is the support team available? Look for a support team accessible in your time zone and which provides more than simple ticket support.
  6. Interface
    ∙ Is the CRM you’re considering visually pleasing? Opt for a tool that makes it easy for your salespeople to visualize their diary and priority appointments.

Our Top 3 Picks

  • 1
    monday sales CRM
    very good
    8.6
    Monday The Best CRM Software
    Customizable CRM option for businessesVisit Site
    Customizable CRM option for businesses
    Visit Site

    Great for - Visual thinkers

    Price - $8 per seat per month (3 seat minimum)

    Free trial - 14 days

    Monday sales CRM manages to provide a wealth of CRM features without overloading the user. Its visually stunning interface is remarkably accessible, with automated workflows and easy-to-use collaboration features. But there’s more underneath the surface, making it surprisingly capable both for those who only utilize its core features as well as those who need more advanced tools.

    From small businesses to enterprise organizations, monday sales CRM offers an approachable, scalable CRM that can adapt to almost every user’s needs. 

    Read monday sales CRM Review

    monday sales CRM Pros & Cons

    PROS

    Team tracking and insights
    Customizable features
    Unlimited contacts

    CONS

    Plans require you to pay for a minimum number of seats
    Training on CRM implementation may be inadequate
    monday-sales-crm logo
    monday sales CRM
    Visit Site
  • 2
    Pipedrive
    excellent
    9.1
    Pipedrive The Best CRM Software
    All-purpose CRM to support businessesVisit Site
    All-purpose CRM to support businesses

    Great for - First-time CRM users

    Price - Starting at $14.90

    Free trial - 14 days

    Another accessible CRM tool, Pipedrive fills in the gaps left by Monday and other competitors in its field, namely with lead-tracking and other sales-based reporting tools.

    Pipedrive offers a simple yet sophisticated interface that more than makes up for it with its ability to represent the sales process in graphic form. It is a worthy tool for keeping track of contacts, improving communication both within and outside of the team, and keeping close tabs on sales and possible deals. Add in automated call tracking, a popular chatbot feature, and a ready-to-use platform, and you have a CRM tool that offers a solution to most of the needs of small- to medium-sized businesses. 

    Read Pipedrive Review

    Pipedrive Pros & Cons

    PROS

    Free trial available for 14 days
    Comprehensive customer support
    Extensive features plus apps and integrations

    CONS

    Live chat only available for paying customers
    Additional costs when you add more integrations
    pipedrive logo
    Pipedrive
  • 3
    Salesforce
    excellent
    9.2
    Salesforce The Best CRM Software
    Top customer service and relationship toolsVisit Site
    Top customer service and relationship tools

    A fully packed, cloud-based, scalable CRM with market recognition and a loyal user base, Salesforce has plenty going for it already. And it keeps evolving, which is one of the reasons it sees little turnover in companies once they embrace it. This powerhouse CRM offers a substantial advantage and many appealing features, one of them being the slate of add-ons that allow it to grow with whatever business is using it.  

    Salesforce offers every sales tool you can think of as well as a dynamic web of products that essentially allow you to customize your experience and scale the technology with your company’s growth. It features AI-backed lead scoring, a built-in communication tool called Chatter, and integrated invoicing, as well as the capacity to connect clients’ custom apps via Heroku cloud to the market. Add that to the array of standard sales, CS, and marketing tools and you can see why Salesforce is often the go-to CRM for larger companies.

    Read Salesforce Review

    Salesforce Pros & Cons

    PROS

    Extensive features
    Adaptive and customizable software
    All-in-one solution for marketing, sales, and commerce

    CONS

    High plan prices
    Inadequate implementation support
    salesforce logo
    Salesforce

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